Low-Fi Visibility

Certainly a campaign that will be sustained for a while. Wieden + Kennedy Amsterdam launched “Stories Are Everywhere,” a massive Instagram Stories campaign – exclusively done on the Instagram App.

“Instagram is one of the most loved brands in the world, and it’s their first global campaign,” says Thierry Albert, creative director at W+K Amsterdam. “In a world full of hyperstylized communications, it felt fresh to shoot the campaign on iPhones, using only the Stories features. No cheats. No tricks. Anyone can do what we did. All you need is the Instagram app.”

 

And have a look to the hilarious and fun films to accompany the campaign https://adsoftheworld.com/media/integrated/instagram_stories_are_everywhere

 

 

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