I hate Brainstorming

Since few weeks (and mostly ignited by a statement from Sir John Hegarty), brainstorming was living quite a tough time to still be considered as a valuable tool to create ideas. As for all the toolkit, the issue is not the brainstorming as a discipline but the way you implement it.

As an Alumni Coach in IDEO (helping, supporting and empowering hundreds of people around the world to develop their ideas and solve their business issues), I just wanted to remind the 7 rules that we use each time we get involved in a session. Good stuff


Over at IDEO U, the firm’s online school for design thinking, they’ve gone a little deeper on how to be the most effective with brainstorming. This video they made does a good job showing how their techniques work in action:


This is not what it is but what you make of it. And you need to adapt your needs and expectations. Brainstorming is just a canvas…you are the enabler.


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