Change and Innovation

Have you ever wondered whether every change inside your organisation is an innovation or not? There is some sort of uncertainty around the two concepts and quite often change and innovation are used improperly. Every innovation entails change, but not every change involves innovation: not every time your company is managing change is dealing with innovation. Surprised? Here is the explanation.


Change management is an approach to transitioning individuals, teams and organisations from a current state to a desired one. This discipline is mainly focused on easing the change process as much as possible, in order to make it fast and smooth. The starting point is generally known, as well as the destination. It’s all about managing the transition.

On the other hand, innovation management is about managing processes in both product/service and organisational innovation. It is the discipline of moving from a known status quo to an unknown destination and its main focus is to make the organisation responsive to every opportunity in order to develop new ideas, processes or products.

Whereas change deals with things known to the organisation and is about applying existing knowledge, innovation deals with the unknown and is about exploring new ways to make your company profitable. So, as we said at the beginning, every innovations requires the company to change in order to transit from the previous situation to the new one, but not every change involve something innovative, as the destinations may be perfectly known.


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