Storytelling of the Week XXXXVI

The great thing about Super Bowl is that you can enjoy dozens of really interesting (well, expensive) commercials. The bad thing about the Super Bowl is that there are barely some interesting ads coming up in the next month of the competition – I will not post the Nike ‘Equality’ and ‘You’re made of what you do’ (for the Russian market) ads as they were commented already so much and, yes, it’s Nike and W+K and it’s almost perfect.

So I will go for the Kia one from the Super Bowl. Great production, great casting and acting obviously for a not so great ending and a disappointing ending about ‘look, my car is eco-friendly’. What do you think?


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