Storytelling of the Week XXXX

If you watch Naya Health’s “If Men Breastfed,” a bizarre Facebook video in which male nipples finally serve a practical purpose, you feel disturbed or maybe shocked. But it doesn’t look like any of the men involved share that worry. Indeed, if men breastfed, it looks like it would be the highlight of working fatherhood.

This is the debut spot for Naya Health’s Smart Breast Pump, and it’s scored more than 8 million Facebook views since it was posted few days ago. You’ve seen pregnant men before. Weirdly, the gag’s rarely been used to sell pregnancy products specifically for women. That makes this ad, and its dark humor, unique.

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