Storytelling of the Week XXXVII

This campaign is the campaign of the unity – but not the way we all think. For the 11.11 in China (the equivalent of the Black Friday for singles), many brands accepted to be associated in one big campaign for Ali Baba, not only showing the spirit of this day but also enhancing the Ali Baba business model power. Very big challenge to have overcome all th e differences and managed to make a film that makes each brand unique and part of a strong storytelling. ‘All in One’


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