Storytelling of the Week XXXI

Royal Philips, a global leader in health technology, is launching its latest Australian campaign via Ogilvy & Mather London.  The campaign promotes its belief, “there’s always a way to make life better”. Aimed at healthcare professionals, it shows how Philips sees healthcare differently. Philips puts people at the heart of health. They look at problems through others’ eyes, finding unexpected ways to improve their health and wellbeing.

Says Eva Barrett, global head of brand advertising, Philips: “At Philips we start with people. We want to improve people’s lives through meaningful innovation. Our innovative campaign aims to change our audiences’ perception of the brand.” And we get there but using normal people as iconic super hero. And that’s a refreshing way to do it.

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