How can we avoid to talk the Spike Jonze’s ad for Kenzo. While millions of people are just praising for this fresh, incredible, iconoclast and subversive campaign for a fragrance, I must admit that this whole story seems like a mash-up of the cool attitude stuff of the moment. Fat Boy Slim revival and Sia choreography, Wes Anderson mood and content out of nowhere…but where is the brand? Yes of course, forgot there was a slogan at the end.
Maybe brillant but maybe useless. Buzz for the sake of buzz. Maybe