Storytelling of the Week XXIII

In Nike’s latest spot, released ahead of the Olympics, “baby” versions of famous athletes including Serena Williams, LeBron James, Neymar Jr., Mo Farah and Zhou Qi, lie in cribs in a nursery, where they get a motivational speech from actor Bobby Cannavale.He tells them that life’s basically “messed up” and they don’t get a say in where they are born, what they are called, whether their whole family has to leave the country or anything else that happens to them as a baby. But they do get a say in their future.

We believed sport performance was important for Nike, now we all understand when all begins – from the nursery. At last, an amusing tale for the Olympics…


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