Storytelling of the Week XXII

With nationalism rising across the U.S. and Europe, geographic borders are gaining relevance. But with an Olympic-themed ad breaking today, official sponsor Samsung is urging people to break down borders and barriers in a campaign that runs counter to the political tide sweeping much of the globe.

As far as the intention is glorious and beautiful, we ask advertising to stop using cheap symbols and crafting like that and stand for something closer to reality. Brands want to make the world a better place…but you have to understand better the world before, with its great sides and the difficulties. Those commercials are well intended but they lack to understand the world we’re living in. Words.




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