Storytelling III – Cannes Lions 2016

Again a story of technology…this time combined with arts. The result of an 18-month project which asks whether new technology and data can bring back to life one of the greatest, most innovative painters of all time

The project has involved data scientists, developers, engineers and art historians from organisations including Microsoft, Delft University of Technology and museums.

The final 3D printed painting consists of more than 148 million pixels and is based on 168,263 Rembrandt painting fragments. Some of the challenges have been in designing a software system that could understand Rembrandt based on his use of geometry, composition and painting materials. A facial recognition algorithm was then used to identify and classify the most typical geometric patterns used to paint human features.

 

The idea was developed by the advertising agency J Walter Thompson in Amsterdam for its client, ING Bank. “They wanted us to match its innovation in the banking world in the domain of art and culture,” said Korsten, the agency’s executive creative director.

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