Storytelling of the Week XI

Ikea drives home the notion that little things mean a lot—and ultimately aren’t so little—in “Wonderful Life,” an evocative 90-second ad from Mother London.

One step further from ‘Better everyday life for the many’, now, the brand wants to celebrate life as its purest and at its most touching. Each memory shines. And this communication shines also.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s