Storytelling of the Week VII

Harley Davidson does not need much advertising to say the least. The brand attributes are strong and owned, everybody knows the feeling of those iconic motorcycles even without ever touched one – the engine sound, the outcast community, the black leather,…So why to waste money to deliver an average message, not even really clear for the audience. Well, seems that the brand wanted to make sure that the legend goes on…through generations.

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