After the SuperBowl crazy budgets – and some really mixed feelings about it – I think this Foot Locker from CLM BBDO (Paris) is really refreshing. Here, it’s not about big money. It’s about understanding the language of the millennials. Meme, visual expression, simple stories, short formats…it has it all. A great success for me…and a gateway to the future of advertising that is really embracing new values and codes.