Storytelling of the Week III

After the SuperBowl crazy budgets – and some really mixed feelings about it – I think this Foot Locker from CLM BBDO (Paris) is really refreshing. Here, it’s not about big money. It’s about understanding the language of the millennials. Meme, visual expression, simple stories, short formats…it has it all. A great success for me…and a gateway to the future of advertising that is really embracing new values and codes.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s